Jame Cullum 'Please Don't stop the Music'

Cut down of Jamie Cullum music video. Super slow motion blowing up a piano. I shot the music video and also the album cover and provided assets for his website. His stage show was designed around this central idea, a complete 360 branding operation. Is that still a thing? 360 thinking? Dunno but this was a project that actually delivered it and was very succsessful, the video has over 7 million hits on youtube.